Drift
Introduction
An established outdoor brand redefining its identity to connect with a younger, culturally aware audience through thoughtful design.
Year
2023
Scope of work
Brand Strategy
Time line
6 Weeks
Client
Drift Outdoor
The Challenge
| 01
Evolving an outdoor brand with a contemporary identity rooted in authenticity and lasting community.
We refined the brand with a modern visual language that respected its heritage, balancing timeless design, elevated storytelling, and thoughtful art direction to engage new audiences without losing existing loyalty.
Our Approach
| 02
Shaping a contemporary outdoor identity informed by community, landscape, and authentic experience.
We developed a refined brand system grounded in audience insight, combining purposeful typography, modern earth tones, and documentary-style imagery to capture the honesty and character of life outdoors.
Free